New Chesapeake College Logo

Our brand is more than just a logo;

it’s the heart and soul of Chesapeake College. It’s an emblem of our growth, our principles, and our dedication to our community and students. It’s the story we tell and the commitment we make to everyone we engage with.

This brand toolkit is designed to provide guidance to Chesapeake College communicators on how to effectively convey our brand’s distinctive attributes. It aims to foster a deeper understanding of what sets us apart and to enhance recognition and support for the College among crucial audiences, including prospective students, faculty, and staff, local communities, media outlets, and our dedicated alumni who play a pivotal role as our most influential advocates.

POSITIONING STATEMENT

what sets us apart

Chesapeake College may be smaller than its competitors, but it has just as big of an impact.

This institution shows great care for the people it serves and maintains an intensely supportive campus culture that looks out for its students, alumni, faculty, staff, and surrounding communities.

This is more than a place of learning. This is a hub of energy and momentum, a place where connections are formed between people and between the stages and places in their lives.

Chesapeake College is committed to delivering the comprehensive array of high-quality educational opportunities students seek while remaining accessible and affordable for all.

Our Brand Pillars

OUTSIZED IMPACT

We might be smaller, but our impact is enormous. We serve five counties along Maryland’s Eastern Shore, offering diverse programs that prepare students for successful futures. We touch lives in countless communities, making a big difference in each one.

CULTURE OF CARE

At Chesapeake, we believe in kindness, respect, and support. Our campus is a welcoming haven where students receive personalized attention, ensuring they never get lost in the crowd. We’re here for each other, fostering a culture that extends far beyond our campus walls.

CONNECTOR TO WHAT’S NEXT

We’re not just a stopover; we’re a pivotal moment in our students’ lives. Whether you’re a high school student, an adult learner, or a professional seeking new skills, we help you find your path and connect you to opportunities in our community, workforce, or higher education.

EQUIPPED FOR THE FUTURE

We’re dedicated to providing a future-proof education. Our flexible programs adapt to the ever-changing job market, ensuring our students are prepared for success today and tomorrow. We’re not just teaching; we’re empowering.

VALUE BEYOND EXPECTATION

Chesapeake offers high-quality education at an incredible value. Our faculty and staff are committed to your success, and we provide a wide range of programs, from degrees to career training, that combine affordability and convenience.

BRAND PERSONALITY

We Are Approachable Determined Optimistic Adaptable Confident

Approachable

We’re down-to-earth, built by and for the people. We strive to maintain our uniquely caring, supportive, and student-centered community.

Determined

We are eager, hardworking and always up for a challenge. Never discouraged, we tackle issues with integrity and creativity to arrive at a solution that serves the greater good.

Optimistic

We are upbeat and positive, with big ideas for what’s possible. We love what we do, love seeing our students and communities succeed, and will gladly keep working to ensure a better future for all.

Adaptable

We are always growing and evolving, staying open to new approaches and to new ways of thinking while avoiding the trap of becoming settled in our ways.

Confident

We are self-assured but not arrogant. We're really good at what we do, and we're proud of that.

Brand Guidelines

Find recommendations for colors, fonts, photos—even shared guidelines for vocabulary and language treatment to ensure we communicate as one voice.

LOGOS + VISUAL MARKS

The logo for Chesapeake College encompasses the brand story with a focus on being a “connector to what’s next.” It alludes to the historical roots and athletics brand with a sail-like nod to the skipjack and pulls Chesapeake College forward into the future.

Scroll through the images below for information about approved visual mark usage.

COLOR + TYPOGRAPHY

The color palette for Chesapeake College preserves the traditional green and navy combination, with a bit of an update and bright supporting colors that support the full breadth of the brand personality.

Typography, likewise, pairs two contrasting typefaces to show a bridge between history and the future.

Scroll through the images below for information about approved colors and typography.

PATTERN + GRAPHICS

The Chesapeake College brand includes both a pattern and rules for using elements of the logo crest as a graphic accent on branded assets.

Scroll through the images below for information about patterns and graphic treatments.

EDITORIAL STYLE

This guide has been crafted to assist writers and editors in achieving clear and consistent communication about Chesapeake College. It provides Chesapeake College’s preferred standards for official correspondence, reports, and messages to the community. Created by the College Relations & Marketing department and based on the Associated Press Stylebook, this guide should be adopted by all College staff and faculty who routinely write, edit, proofread, review, and otherwise produce written materials. As a reference, this style guide should be consulted first, as it supersedes other references. For items not covered in this guide, consult the Associated Press Stylebook.

Language plays a pivotal role in fostering shared understanding, and it is continuously evolving. We invite you to explore our Inclusive Language section, where you’ll find valuable information on fundamental concepts, ability and neurodiversity, social justice, race and racism, gender and sexuality, and more. These resources will empower you to make informed language choices in your writing and social interactions.

DOWNLOAD EDITORIAL GUIDE

THE “A” VS. “AN” RULE

Use “a” before words or acronyms that start with a consonant sound. Use “an” before words or acronyms that start with a vowel sound.

Correct: Jane is a helper in the classroom.
Incorrect: Jane is an helper in the classroom.

Correct: Jim is an honors student.
Incorrect: Jim is a honors student.

ABBREVIATIONS & ACRONYMS

Abbreviations use internal periods; acronyms do not (e.g., A.A. degree but STEM Building).

Spell out the first reference followed by the acronym or abbreviation in parentheses; the acronym or abbreviation may be used for subsequent references (e.g., Student Government Association on first use, SGA subsequently).

Acronyms and initials may be used for the first reference if they are widely recognized (e.g. CIA, FBI, SAT, NASA, NASDAQ).

Acronyms in plural form are written without the apostrophe (e.g., SATs).

The abbreviations e.g., i.e., and etc. should only be used in parentheses. A comma should always follow the abbreviations e.g. and i.e.

e.g. = “for example”
etc. = “and so forth”
i.e. = “that is” or “in other words”

Examples:  There are many animals at the zoo (e.g., lions, tigers, and bears).
The zoo features a variety of different animals (lions, tigers, bears, monkeys, etc.).
There are lions, snakes, and fish at the zoo (i.e., the zoo had a diverse selection of animals).

ACADEMIC DEGREES

Academic degrees are not capitalized when referring to the general name:

associate degree
bachelor’s degree
master’s degree
doctoral degree or doctorate

Periods should be used with academic degree abbreviations (e.g., A.S., A.A.S., B.A., B.S., Ph.D.).

Abbreviations of common degrees:
A.A. – Associate of Arts
A.A.S. – Associate of Applied Science
A.S. – Associate of Science
A.A.T. – Associate of Arts in Teaching
B.A. – Bachelor of Arts
B.S. – Bachelor of Science
DNP – Doctor of Nursing Practice
M.A. – Master of Arts
M.F.A. – Master of Fine Arts
M.S. – Master of Science
Ph.D. – Doctor of Philosophy

Do not use an apostrophe (possessive) with associate degree or doctoral degree.

Apostrophes should never be used when stating the formal name of a degree (e.g., Associate of Arts, Bachelor of Science, etc.).

Letter of recognition, certificate, and degree are only capitalized when referring to the full formal name of each (e.g., Transfer Studies Certificate, Accounting Letter of Recognition).

The preferred form is to spell out degrees on first mention and avoid abbreviations.

Commas should be used when referencing an academic degree after a person’s name.

Academic degree titles and abbreviated degrees should never be used in the same sentence.

Correct: Guy Altieri, Ed.D.
Correct: Dr. Guy Altieri
Incorrect: Dr. Guy Altieri, Ed.D.

When referencing someone’s academic major, do not capitalize the concentration unless the word itself is always capitalized:

Correct: Maggie Smith has an associate degree in literature.
Correct: Maggie Smith has an associate degree in English literature.
Incorrect: Maggie Smith has an associate degree in Literature.

ADMINISTRATIVE AND ACADEMIC TITLES

The title of our current president will appear in running copy as Dr. Clifford Coppersmith. If being referenced in a list, his name is to appear as Clifford P. Coppersmith, Ph.D.

Capitalize and spell out formal titles when they precede a name, use lowercase when after a name in running text (e.g., President Clifford P. Coppersmith, Ph.D.; Clifford P. Coppersmith, president of Chesapeake College.)

Do not precede a name with a title and follow it with the abbreviation for the degree in the same reference (e.g., Dr. Pam Jones, a chemist, not Dr. Pam Jones, Ph.D.).

When used in a directory listing or other similar situations, the title is capitalized whether it precedes the name, follows the name, or appears in tabular form.

When used as part of an address or signature, the title is capitalized, whether it appears in text or block address form.

AMPERSAND

Use ampersand to replace “and” in College programs and departments. (e.g., College Relations & Marketing).

Do not use ampersand within running text or sentences.

Use ampersand to replace “and” in stand-alone headings or titles on posters, flyers, signage, etc.

BUILDING NAMES & ACRONYMS

Dorchester Administration Building
Caroline College Center
Kent Humanities Building
Talbot Science Building
Queen Anne’s Technical Building
Manufacturing Training Center (MTC)
Maintenance Building
Public Safety Building
Health Professions and Athletics Center (HPAC)
Todd Performing Arts Center (TPAC)
Economic Development Center (EDC)
Learning Resource Center (LRC)
Eastern Shore Higher Education Center (ESHEC)

CAMBRIDGE CENTER

Cambridge Center is not a campus by definition.  It is always referred to as Cambridge Center, not Cambridge Campus.

CAPITALIZATION

Do not capitalize the following words: federal, state, department, division, board, program, section, unit, etc., unless the word is part of a formal name.

Capitalize common nouns such as party, river, and street only when they are part of a proper name.

Capitalize the word room when used with the number of the room or when part of the name of a specially designated room (e.g., Chesapeake Room, Room 112).

Lowercase directional indicators except when they refer to specific geographic regions or popularized names for those regions (e.g., He was on the eastern shore of the Choptank River; Maryland’s Eastern Shore).

In general, avoid unnecessary capitals.

Academic Standing

Do not abbreviate, and do not capitalize unless beginning a sentence (e.g. sophomore).

Use “first-year student” instead of freshman student.

Board of Trustees

Capitalize Board of Trustees in formal mentions. Capitalize the first “T” in “Trustee” only if this is before a name, otherwise it should be lowercase (e.g., Trustee John Smith; John Smith, trustee).

Buildings & Places

Capitalize the formal names of buildings, places, and centers. Use the formal name referenced on the campus map.

Campuses

Capitalize campus names: Wye Mills Campus, Cambridge Center.

Certificates and Letters of Recognition

Capitalize when referring to official certificate or letter (e.g., Accounting Advanced Certificate, Music Letter of Recognition).

Classes

Capitalize the word “Class” when referring to a specific year (e.g., Class of 2023).

Course Names

Capitalize official course names, followed by course abbreviation in parenthesis. Include hyphen after letter and before numbers in abbreviation [e.g., Principles of Accounting I (ACC-103)] When referring to course areas in general, use lowercase. (e.g., All the biology courses are full.)

Departments & Offices

Capitalize office, department, division, program, institute, center, etc., when they are part of official titles. Otherwise, use lowercase (e.g., Department of Environmental Science, the environmental science department, dean’s office, the Office of Admissions).

Events

Capitalize events only when referring to a specific Chesapeake College event (e.g., Commencement, Spring Fest).

Always capitalize the event if it is official (e.g., North American International Auto Show in Detroit).

Forms

Capitalize the official name of all forms; do not capitalize the word “form” unless it is a part of the form name (e.g., Sponsorship Billing Authorization Form).

Programs

Capitalize academic and student program names, but lowercase the names of fields of study. (e.g., Agriculture program, they were studying history).

Seasons

Do not capitalize the names of seasons unless used as the name of a semester (e.g., Classes start in the fall).

Semesters

Capitalize the names of semesters (e.g., Fall Semester, Winterim).

CHESAPEAKE COLLEGE

Chesapeake can mean many things to your audience. Refer to Chesapeake College by its full name on first reference, and periodically throughout your text. It is acceptable to shorten the name to “Chesapeake” or “the College” after the first reference, but only occasionally. Repeating “Chesapeake College” reinforces brand, identity, and location for your audience.

In writing, never use CC as an abbreviation for Chesapeake College. The only exception is when CC is used as a graphic element along with the full college name.

Capitalize the word “College” whenever referring to Chesapeake College, even when the word “Chesapeake” does not precede it.

Never refer to Chesapeake College as Chesapeake Community College. Although we are a community college, the official name does not include the word “community” and should not be referenced as such.

DATES AND TIMES

Centuries & Decades

Like other numbers, spell out the first century through the ninth century. Ordinal numbers should be used when referring to a century after the ninth (e.g., 21st Century, not Twenty-first Century).

Use Arabic figures to indicate spans of decades or centuries (1920s, 1900s).

Use an apostrophe to indicate numerals that are left out (’20s). The apostrophe should face the direction of the omitted numerals.

Show plural by adding an “s,” with no apostrophe, to the end (e.g., 1920s).

Dates

Always use Arabic figures, without st, nd, rd or th (e.g., May 1, not May 1st).

Months of the year should be spelled out, but those that are five letters or longer can be abbreviated with the first three letters if space is limited: Jan., Feb., Mar., Apr., May, June, July, Aug., Sep., Oct., Nov., Dec.

Days of the week should be spelled out, but can be abbreviated with the first three letters of their names if space is limited: Mon., Tue., Wed., Thu., Fri., Sat., Sun.

When a phrase lists only a month and year, spell out the month and do not separate the month and the year with commas (e.g., May 2023).

When a phrase refers to a month, day, and year, set off the year with commas (e.g., May 6, 2023).

Reference crossover years as 2023–24 instead of 2023–2024.

Times

Use this format for time and time ranges: numeral+space+a.m. or p.m. (with periods in a.m. and p.m.). Use an en dash for time ranges (not a hyphen); in text, use “from” and “to,” instead of dashes [e.g., 8 a.m.–12:30 p.m.; 8 a.m. to 12:30 p.m. (for running text)].

Use figures except for noon and midnight. Use 12 p.m. or noon, 12 a.m. or midnight; do not use 12 noon or 12 midnight. Typically, noon and midnight should only be used in formal writing.

For full hour times, use only the first number and omit zeros Correct: 8 a.m. Incorrect: 8:00 a.m.

Use a.m. or p.m. once when denoting a frame of time; use both a.m. and p.m. if necessary (e.g., 3 5 p.m., 11 a.m.–1 p.m.).

FACULTY

Assistant professor refers to an untenured faculty member.

Associate professor refers to a tenured faculty member who has not been promoted to full professor.

Professor refers to a faculty member who is a tenured, full professor.

Instructors are untenured faculty or adjunct faculty.

INCLUSIVE LANGUAGE

Chesapeake College is committed to creating an inclusive, equitable community that welcomes and respects the diversity of our students, faculty, staff, and alumni. This guide is meant to be used as a starting point to inclusivity toward people of all ages, abilities, genders, races, and sexual orientations. This is not an exhaustive list, but is a living document that will be updated as language evolves.

Always emphasize the person, not specific traits. Avoid referring to someone’s race, gender, sexual orientation, disability, or age unless the information is relevant to the story.

Age

An individual’s age should only be mentioned when relevant to the situation, otherwise it should be avoided. For example, mentioning age may be appropriate for certain awards or recognitions, career milestones, or exceptional achievements.

Always use numerals for age (e.g., a 19-year-old student).

Disability

Ask whether a person prefers person-first language (“John has autism”) or identity-first language (“John is autistic”).

Avoid using words like “normal” or “usual” when describing people who do not have a disability.

Do not use words that connote pity or have negative associations (e.g., “stricken with” or “victim of”).

Avoid using “addict” or “addicted” to describe non-medically diagnosed situations (e.g., “Jeff is addicted to potato chips,” “This game is so addictive”).

Avoid using “crazy,” “insane,” or “nuts” to describe situations; try a word like “unexpected” or “wild.” Never use “crazy” or “insane” to describe a person.

Use the term “special needs” with care. There may be a more appropriate phrase in some situations.

Gender and Gender Identity

Avoid reference to gender unless it is relevant to the topic of the piece.

Ask for a person’s pronouns if you need them for your communication – do not assume their pronouns based on their gender expression.

Do not use the term “preferred” pronoun when writing about a person. Pronouns are not a preference. (e.g., Jim’s pronouns are he and him).

Revise copy to eliminate the use of gendered pronouns when referring to groups where possible. They, them, and theirs is preferred over “he/she” or “he or she.”

Use gender-neutral terms for positions (e.g., chair instead of chairman, business executive instead of businessman, police officer instead of policeman, etc.)

Use alum and alumni to remove gender-specific grouping.

Native and Indigenous nations

Use a person’s preferred Native nation affiliation(s) if relevant to the story or communication. Do not capitalize “nation” unless it is part of a formal name.

Use “nation” instead of “tribe” unless a Native nation/group uses the word “tribe” to describe themselves and/or in their formal name. Always capitalize the name of a Native nation.

Race and Ethnicity

Avoid reference to race or ethnicity unless it is relevant to the topic of the piece.

There are numerous ways a person can identify, so if you are including language about a person’s race or ethnicity, it is particularly important to ask the person how they identify.

Avoid the term “non-White” to describe people who are not White – this assumes White is the default, which should be avoided.

When referring to a group of people of many historically oppressed racial and ethnic identities, use “people of color.”

Religion

Do not use religious affiliation as an adjective unless relevant (e.g., “Rabbi Alan Jones, a prominent Jewish scholar, is writing a book on social justice in religious movements”).

Socioeconomic Status

Deficit-based language focuses on what people lack rather than on what they possess. Instead, use specific asset-based, people-first language when discussing income inequality to avoid emphasis on lack of resources and negative connotations associated with terms such as “at-risk,” “poor,” or “low-class.” Asset-based language, such as “students striving to overcome a threatening environment and graduate,” emphasizes aspirations.

Use specific language to address the quality or lack of housing or length of time without housing. For example: “students experiencing homelessness,” “people who are homeless,” “people in emergency shelter,” or “people in transitional housing,” rather than calling people “the homeless.”

Veteran Status

Use capitals when referring to U.S. forces – for example, “U.S. Army, the Air Force” – but not for other nations: “the French army.”

Anyone who has served in the military and has been released from active duty is considered a veteran; anyone still attached is a service member.

“Veteran” is a term used to describe someone with military experience. “Combat veteran” refers to someone who served in combat.

NUMBERS

Spell out numbers one through nine; use numerals for all that follow. If a sentence starts with a number, it must always be written out. If numbers are grouped together and one number has a value higher than nine, use all numerals (e.g., They completed 6 out of the 26 required credit hours).

Money

Do not use decimal places for monetary figures unless cents are specified (e.g. $1 not $1.00). For amounts over $1 million, use up to two decimal places. For very large sums of money, use figures with a dollar sign and spell out million or billion (e.g., $1.8 million, between $1 and $2 billion).

It is acceptable to use K, M, B, or T in graphics or charts.

Percentage

Express percentages using the % sign paired with a numeral, with no space, in most cases. This includes body copy as well as headlines, charts, infographics, etc. Spell out numerals and the word percent when it begins a sentence (e.g., Forty percent of faculty completed the survey).

Telephone Numbers

The preferred method of writing 10-digit phone numbers is to use hyphens, not parentheses or periods (e.g. 410-827-5712). Use ext. for extension, not x.

 

PUNCTUATION

Apostrophe

For possessives ending in the letter s, add an apostrophe without an additional “s” (e.g., Dr. Jones’ report).

Bullet Points

If there is an introductory sentence with a colon before a bulleted list, and the bullet is not a complete sentence (dependent clause), lowercase the first word and do not use punctuation at the end.

Example:
If you would like to participate in this art project, you will need the following items:

  • three brushes
  • blue, yellow, and red paint

If the list includes full sentences, capitalize with punctuation. For single words, capitalize with no punctuation.

Example:

  • Backpacks
  • Books
  • Linens
  • You will make new connections.
  • Our industry professionals are top-notch.
  • Chesapeake’s esteemed faculty is always engaged.

Colon

Use a colon, sparingly, to introduce additional information or to convey the sense of “as follows.”

Commas

A comma should always be used between independent clauses joined by a conjunction (e.g., but, and, or, yet).

A comma should always be used before the last item in a series (i.e., the “serial” or “Oxford” comma). Correct: He brought a pen, pencil, and laptop to class. Incorrect: He brought a pen, pencil and laptop to class.

Exceptions to the use of the “serial” or “Oxford” comma can be made in section headers and proper names that do not officially contain the serial comma (e.g., Athletic, Recreation and Community Center). Correct: The official name of the building is the Athletic, Recreation and Community Center. Incorrect: The official name of the building is the Athletic, Recreation, and Community Center.

For proper names that include a suffix, a comma should always be inserted between the last name and the suffix.

Correct: Mark Smith, Sr.
Incorrect: Mark Smith Sr.

Em Dash

Use em dashes () to highlight an explanatory element in a sentence. There are no spaces before or after the em dash (e.g., The motto of the force—To Protect and Serve—was emblazoned on the squad car).

En Dash

An en dash () is used with number ranges and to indicate “to” or “through.” Use an en dash to describe a timeframe. There are no spaces before or after the en dash (e.g., Chapters 18–25 will provide the basis for class discussions next week).

Quotation Marks

Include all punctuation inside of quotation marks. For a quote within a quote, use single quotation marks.

“When I said ‘immediately,’ I meant some time before the end of the semester,” says the dean.

Semicolons

Use the semicolon to set off a series that includes commas.

OTHER USAGE GUIDELINES

Advisor

Not adviser.

Annual

An event cannot be described as annual until it has been held for at least two successive years. Do not use the term “first annual.” Instead, use “first” or
“inaugural,” indicating there will be more.

Childcare

Childcare is spelled as one word, do not use a hyphen. It is not capitalized unless it begins a sentence or is used as part of a header or title.

Co-

In general, do not include a hyphen when using this prefix. Use a hyphen if the word it is modifying begins with a vowel.

Examples:
coworker
co-author
co-op

Coursework

Coursework is spelled as one word, do not use a hyphen. It is not capitalized unless it begins a sentence or is used as part of a header or title.

Email

Email is spelled as one word, do not use a hyphen. It is not capitalized unless it begins a sentence or is used as part of a header or title. Email addresses are printed in all lowercase letters.

First-come, first-served

Use hyphens, and never “first come first serve.”

Full time & full-time, long term & long-term, part time & part-time

Hyphenate when used as a compound modifier: He works full time. She has a full-time job.

GED

All capitals, no periods.

Healthcare

Healthcare is spelled as one word, do not use a hyphen. It is not capitalized unless it begins a sentence or is used as part of a header or title.

Home page

Home page is spelled as two words, not one, and does not use a hyphen. It is not capitalized unless it begins a sentence or is used as part of a header or title.

Internet

Internet is not capitalized unless it begins a sentence or is used as part of a header or title.

Jr., Sr.

Separate from an individual’s name with a comma and space, and always use a period. (e.g., John Smith, Jr.)

Login/Log In

Login is a noun (e.g., The Chesapeake College login requires a username and password).

Log in is a verb (e.g., I am going to log in to MyCampus).

Mid-

No hyphen unless a capitalized word follows or when mid precedes a figure. Mid is capitalized in proper names only.

Examples:
Mid-Shore
Mid-Atlantic
mid-America
midterm
midsemester
mid-80s

Multicultural

Multicultural is spelled as one word, do not use a hyphen. It is not capitalized unless it begins a sentence or is used as part of a header or title.

MyCampus

MyCampus is spelled as one word, without a space. Both the M in my and C in campus are capitalized.

Non-

In general, do not include a hyphen when using this prefix. Use a hyphen if the word becomes awkward or hard to understand, especially when a letter is repeated.

Example: noncredit, non-nuclear

Noncredit

Noncredit is spelled as one word, do not use a hyphen. It is not capitalized unless it begins a sentence or is used as part of a header or title.

Online

Online is spelled as one word, do not use a hyphen or as two separate words. It is not capitalized unless it begins a sentence or is used as part of a header or title.

Password

Password is spelled as one word, do not use a hyphen or as two separate words. It is not capitalized unless it begins a sentence or is used as part of a header or title.

‘Peake

‘Peake may be used in various contexts and phrases, but never singularly. It is always capitalized and should include the apostrophe before the P. (e.g., ‘Peake Pride, What’s Happenin’ at the ‘Peake) In general, it should be restricted to official marketing campaigns or student use. In official communications, please refrain from using the ‘Peake to reference the College.

Use of this abbreviation should be restricted to marketing campaigns or for student engagement. In official communications, please refrain from using the ‘Peake as an abbreviation for Chesapeake College. When allowed, it is always capitalized and should include the apostrophe before the P. (e.g., ‘Peake Pride, What’s Happenin’ at the ‘Peake)

In official communications, please refrain from using the term “‘Peake” as an abbreviation for Chesapeake College. This should be reserved for student engagement when possible. If used, treat as a proper noun, always capitalize, and include the apostrophe. (e.g., ‘Peake Pride, What’s Happenin’ at the ‘Peake)

Prerequisite

Prerequisite is spelled as one word, do not use a hyphen. It is not capitalized unless it begins a sentence or is used as part of a header or title.

Self-Service

Self-Service uses a hyphen. Both “Self” and “Service” are always capitalized in reference to the Ellucian system.

Skipjack/Skipjacks

Skipjack and Skipjacks are one word, do not use a hyphen. They are always capitalized when referencing the athletics teams or programs.

Spacing

Use one space after punctuation (not two).

Student Government Association

Capitalize on first reference. On second reference or later, use abbreviation SGA (no periods).

United States

Spell out when used as a noun: “The United States is still committed to the six-party talks.”

U.S.

Uppercase, no space, always use periods.  Used as an adjective only (e.g., All U.S. citizens were asked to report to the embassy). Otherwise, spell out United States.

Username

Username is spelled as one word, do not use a hyphen or as two separate words. It is not capitalized unless it begins a sentence or is used as part of a header or title.

Websites

Remove http:// and https:// when printing web addresses.

In general, the portion of a web addresse between the periods should be printed in all lowercase letters.

Web page is spelled as two words, not as one word.

Website is spelled as one word, do not use a hyphen or as two separate words. It is not capitalized unless it begins a sentence or is used as part of a header or title.

Voicemail

Voicemail is spelled as one word, and does not use a hyphen. It is not capitalized unless it begins a sentence or is used as part of a header or title.

Wi-Fi

Wi-Fi is capitalized and hyphenated.

Workforce

Workforce is spelled as one word, do not use a hyphen or as two separate words. It is not capitalized unless it begins a sentence or is used as part of a header or title.

ASSET LIBRARY

Ready-made templates that make it easy to strengthen our brand.  

For questions about the Chesapeake College Brand, or to request creative work or approval, please reach out! You can also drop us a line to let us know if you’d like to see additional templates. Please check back frequently as new items are added and updated regularly.

Please note: ALL usage must abide by Brand Guidelines, and be approved by the marketing department, as outlined in the Marketing and College Relations Policy. 

EMAIL THE MARKETING TEAM
STATIONERY & DOCS
MS OFFICE THEME FILE
POWERPOINT TEMPLATE
BRAND FONT FILES
LOGO IMAGE FILES
APPAREL ORDER FORM
FOUNDATION ASSETS
EMAIL SIGNATURE GENERATOR
BUSINESS CARD ORDER FORM
NAME TAG ORDER FORM
ZOOM BACKGROUNDS
COLOR VALUES
PHOTO LIBRARY

A Resource For ALL

For questions about the Chesapeake College Brand, or to request creative work or approval, please reach out!

Danielle Darling

Director of College Relations & Marketing
General Inquiries | Strategic Direction | Campaign Coordination | Budget Considerations | Reporting
ddarling@chesapeake.edu

Marcie Alvarado Molloy

Director of Public Information
Traditional Advertising | Press Releases | Information Requests | Copywriting & Editing | Photography
mamolloy@chesapeake.edu

Leia Wefelmeyer

Graphic Designer
Graphic Design | Print Pieces | Digital Ads | Promotional Products | Marketing & Presentation Materials
lwefelmeyer@chesapeake.edu

Jennifer Perkins

Web & Digital Communications Coordinator
Social Media Content | Website and Portal Content | Website Updates | Email Marketing | Analytics
jperkins@chesapeake.edu